1. Choose Your Niche
In choosing a niche, the first thing you need to do, is think about things you are interested in. You don’t want to pick something just because it’s popular, and it seems like you could make a lot of money promoting it. That approach will take the fun out of your business and make it seem more like work. Don’t get me wrong, there’s nothing wrong with hard work, but wouldn’t you rather work at something that is fun, and gives you a feeling of fulfillment at the same time?
Here are a couple of ideas to help stimulate your thinking about potential niches you might enjoy and find profitable.
Go to dummies.com and click on “LEARN BY CATEGORY” and you will find a number of broad areas of interest called “markets.” If you click on one of those, you will discover sub-markets called “niches,” and when you click on one of those, you will see even more “sub-niches.”
Another place to go is amazon.com. If you hover your mouse over “Departments,” a button in the upper left hand corner of the site, a list of potential areas of interest cascades down for you. You can also click the button and be taken to another page that has major categories of interest displayed. Then you can drill down from there and find smaller niches that you may be interested in.
2. Identify and Understand Your Audience
The first thing you have to do is identify and understand your audience. What are they interested in? What problems do they have? What is the age and gender of your audience? How much money do they have? How much money do they typically spend on a solution to their problem(s)? Do you have a product, or products, that are both effective and affordable to this group?
3. Build a Relationship with Your Audience by Providing Them with Valuable Content
Valuable content is simply information that your audience finds relevant and engaging. To keep your audience coming back for more, you must deliver this information on a regular basis. Over time, a relationship of trust develops and your audience is much more likely to purchase an offer that you recommend. Not only are you a resource that they value and return to often, but they will also share your information with their network of friends.